Getting to know you better – why we collect information
We provide services to people from a diverse range of backgrounds. To make sure our services are fair, accessible, and meet different needs, we sometimes ask residents to share equality information about themselves.
This includes information like age, disability, ethnicity, faith, sexual orientation, or gender identity.
Whether it’s large‑print letters, translation services, or letting our repairs colleagues know about any extra support you may need when they visit, the information you share helps us make sure you’re supported in the way that’s right for you.
We only ever collect the information we need to provide our services, monitor and report. We only keep your information for as long as it is relevant and up to date.
We take the protection of your data seriously, and we have a range of policies and procedures to ensure your data is current, relevant and protected.
Providing us with some of your personal information is entirely optional if you feel it may help up better support you, and we will always ask for your consent.
Why your information matters
By understanding who lives in our homes, we can:
- Check that our services work well for everyone.
- Identify where some people may require extra support.
- Improve how we communicate and deliver support.
- Make better, fairer decisions about services in the future.
Without this information, we risk missing issues and overlooking people’s needs.
Do I have to take part?
Sharing this information is completely optional.
- You can choose which questions to answer.
- You can select “prefer not to say”.
- You can update your answers at any time.
Your home, tenancy, rent, repairs, or services will not be affected by whether or how you respond.
How we use your information
- Your information is stored securely.
- It is handled in line with data protection laws.
- We use it to look at trends and patterns, not to make decisions about individuals.
- We report insights anonymously, in groups only.
We will never:
- Use this information to judge you.
- Share it with other residents.
- Make decisions about your tenancy based on it.
What difference will it make?
We are committed to being open about how this information is used.
We will:
- Share what we learn in resident updates.
- Explain what we are changing or improving as a result.
- Keep reviewing our services to make them fairer.
When you share your information, you help shape better services for everyone.
To find out more about the information we collect and how it’s processed, you can read our Privacy Policy here.